What is heated tobacco?

Heated tobacco is an alternative to smoking. It's real tobacco, just heated instead of burnt. That's why heated tobacco doesn't produce smoke, cigarette smoke smell or ash. Instead it delivers real tobacco taste and satisfaction.
How does IQOS heated tobacco work?
IQOS heated tobacco devices use advanced technology to heat specially designed tobacco sticks at a lower temperature than cigarettes, avoiding combustion.
Discover TEREA Tobacco Sticks
These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.
How to use our heated tobacco technology
When you insert a SMARTCORE tobacco stick into your IQOS ILUMA, the SMARTCORE technology inside your device cleverly heats the stick from its core without burning it.
SMARTCORE INDUCTION
The IQOS ILUMA range brings the latest advancements in Heat Not Burn technology, powered by an innovative SMARTCORE INDUCTION system.
This technology allows IQOS ILUMA devices to deliver a heated tobacco experience through the expertly crafted SMARTCORE INDUCTION SYSTEM, featuring a central metal heating element within the SMARTCORE STICK. The innovative setup ensures effortless insertion and removal of the stick, leaving no tobacco residue and eliminating the need to clean the heating chamber. With its advanced design, the induction heating system simplifies the heated tobacco experience.
Explore the IQOS ILUMA i range.
IQOS ILUMA i PRIME
Our most refined and advanced.
IQOS ILUMA i
For a flexible and effortless experience.​
IQOS ILUMA i ONE
Compact device. Seamless experience.​

A better alternative
to continued smoking.

Unlock the benefits of IQOS heated tobacco
Real tobacco taste.
By heating the tobacco, instead of burning it like conventional cigarettes, you get to enjoy the real taste of tobacco, without smoke, cigarette smoke smell or ash.
Heat-not-burn. No combustion.
IQOS ILUMA devices heat TEREA tobacco sticks without burning them.
No cigarette smoke smell. No ash.
IQOS creates , less smell on clothes, hands and hair compared to cigarettes.
Shop IQOS ILUMA Devices
IQOS is not risk-free. See Important Information.
Heated tobacco experience
Advanced technology
With the help of the technological innovations offered by IQOS, you say goodbye to the hassle. You simply experience it.
IQOS heated tobacco vs vaping
IQOS devices gently heat real tobacco, without combustion, to release a nicotine-containing vapour, preserving the authentic taste of tobacco. In contrast, vaping involves the vaporisation of e-liquids, which may contain nicotine but do not contain tobacco.

More TEREA flavours to explore

Common questions about heated tobacco

IQOS new

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Unboxing Your IQOS ILUMA i

 The IQOS ILUMA i is the latest heated tobacco devices / heating devices in the IQOS ILUMA range, designed for a clean and satisfying experience.

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What is the new IQOS ILUMA i ?

The IQOS ILUMA i is one of three heated tobacco devices in the brand new IQOS ILUMA i series. This range provides adult users with a clean and seamless tobacco experience, combining new and advanced features with existing IQOS ILUMA features.

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What is the new IQOS ILUMA i ONE?

The IQOS ILUMA i ONE is one of three heated tobacco devices in the brand new IQOS ILUMA i series. This range provides adult users with a clean and seamless tobacco experience, combining new and advanced features with existing IQOS ILUMA features.

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Τhe New IQOS ILUMA i PRIME is here: Explore the device and its smart features

Packed with new adaptable smart features, the new IQOS ILUMA i PRIME redefines tobacco experience.

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These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.